Future-forward Advanced Haircare

Our UV conscious approach has led us to study the impact of our hair and scalp's daily aggressions at a biological level

As a result, we designed multi-functional formulas incorporating plant-derived protective filters that complement the action of our haircare actives.

This allows you to get better results, for longer, compared with classic haircare routines.

Naturally Powerful

Inspired by traditional beauty rituals and nature's own oxidation /UV defense mechanisms, we combined clinically-proven biomimetic actives with platn-derived protective filters to offer unmatched results.

We researched and selected amongst over 3000 botanical extracts those with the strongest benefits for the targeted concern.

We then infused these actives within pH-adjusted formulas to achieve a perfect affinity with hair and scalp.

Barrier Care Hero Ingredients

Fermented rice water delivers naturally thicker hair and provides UV protection by defending against free radicals and absorbing part of harmful UV rays. To maximize the effectiveness of our fermented rice water, we refined it through a patented process, SuperFerment™ boosts the antioxidants by 20% and the amino acids content by 300%.

Polluclear™ is derived from sugar structures to form a protective matrix. This “second skin” shield provides triple protection from atmospheric pollutants, domestic damage like daily hair spraying and hair colouring; and most importantly UV rays all year round. With the hair barrier preserved, hydrating ingredients can help lock water in for longer.

What's Inside

Ingredient Library

  • Abyssinian Oil

    TM

    Treatment oil, for shine, moisture and protection

  • KeraPlantin™

    TM

    Powerful keratin-like plant proteins supplementing your hair

  • Rice Water

    TM

    Rich in amino acids and Vitamin B8, essential for hair growth

  • Polluclear™

    TM

    Sugar-based extract protecting from oxidation

  • Apibiome™

    TM

    Based on celery seed extracts for restoring scalp microbiome balance

  • Castor Oil

    TM

    Extracted from ricin beans for elasticity and sheen

  • Spirulina

    TM

    Rich in anti-inflammatory and soothing phycocyanin

  • PeptiGrey™

    TM

    Peptide-based active to maintain melanin production for longer

  • Pomegranate

    TM

    Supercharge hair with antioxidants to fight off aggressors

  • Shea Butter

    TM

    Deep hydration to combat dryness and flaking of the scalp

  • Frosted Mint

    TM

    Its net-like-structure protect from damaging pollution particles

  • Coconut Oil

    TM

    Mild surfactant that cleanses without stripping essential oils

  • Panthenol

    TM

    Locks in moisture and restores softness

  • Wheat

    TM

    Strengthens hair without weighing it down

  • Chamomile

    TM

    Naturally soothing and anti-inflammatory

  • Pomelo Rind

    TM

    Full of minerals and vitamins to boost hair vitality

  • Salt Rock

    TM

    Rich in naturally purifying magnesium and calcium

  • Saw Palmetto

    TM

    Naturally decreases hair shedding

  • Omega 3-6-9

    TM

    Essential fatty acids to boost hair health

  • Aloe Vera

    TM

    Intense and long-lasting moisture to hair and scalp

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Kind, Clean & Conscious

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clean
formula

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vegan
friendly

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cruelty
free

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sustainable
packaging

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buy one
plant one

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recycled
plastic

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clean
formula

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vegan
friendly

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cruelty
free

Logo 4

sustainable
packaging

Logo 5

buy one
plant one

Logo 6

recycled
plastic

Our Best Sellers

  • Supergloss Hair Serum

    Supergloss Hair Serum

    Best Seller

    Supergloss Hair Serum

    Instant smooth. Like Botox for hair. +110% shine

  • Hydrating Volumizing Shampoo

    Hydrating Volumizing Shampoo

    Hydrating Volumizing Shampoo

    Lightweight daily shampoo to support healthy hair growth

  • Superfood Recovery Shampoo

    Superfood Recovery Shampoo

    Superfood Recovery Shampoo

    Gentle, SLS-free shampoo against oxidative damage.

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