Future-forward Biotech

The UV conscious approach has led us to study the impact of our hair and scalp’s daily aggressions at a biological level and design multi-functional formulas incorporating clinically proven biotech ingredients. With multiple patents under her belt, Dr N. Nicosia, our star chemist, explores nature's diversity while upholding the strictest clean beauty standards.

Naturally Powerful 

Inspired by traditional beauty rituals and suncare treatments, we search for naturally efficacious active ingredients and create improved formulations with the power of modern green chemistry.

Hero UV care Ingredients

Fermented rice water delivers naturally thicker hair and provides UV protection by preserving the scalp’s ability to bounce back from UV exposure. To maximise the effectiveness of our fermented rice water, we refined it through a patented process, SuperFerment™ boosts the antioxidants by 20% and the amino acids content by 300%.

Polluclear™ is derived from sugar structures to form a protective matrix. This “second skin” shield provides triple protection from atmospheric pollutants, domestic damage like daily hair spraying and hair colouring; and most importantly UV pollution. Polluclear™ shields up to 37% of damage caused by UV exposure. 

Discover Our Collections

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Clean & Conscious

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Ingredient Library

  • Abyssinian Oil

    TM

    treatment oil, for shine, moisture and protection

  • KeraPlantin

    TM

    Powerful keratin-like plant proteins supplementing your hair

  • Rice Water

    TM


    Rich in amino acids and Vitamin B8, essential for hair growth

  • Polluclear

    TM


    Sugar-based extract protecting from oxidation

  • Apibiome

    TM

    Based on celery seed extracts for restoring scalp microbiome balance

  • Castor Oil

    TM


    Extracted from ricin beans for elasticity and sheen

  • Spirulina

    TM

    richin anti-inflammatory and soothing phycocyanin

  • GreyDelay

    TM

    Peptide-based active to maintain melanin production for longer

  • Pomegranate

    TM

    Supercharge hair with antioxidants to fight off aggressors

  • Shea Butter

    TM

    Supercharge hair with antioxidants to fight off aggressors

  • Frosted Mint

    TM

    Its net-like-structure protect from damaging pollution particles

  • Coconut Oil

    TM


    Mild surfactant that cleanses without stripping essential oils

  • Panthenol

    TM

    Locks in moisture andrestores softness

  • Wheat

    TM

    Strengthens hair without weighing it down

  • Chamomile

    TM


    Naturally soothing and anti-inflammatory

  • Pomelo Rind

    TM


    full of minerals and vitamins boost hair vitality

  • Salt Rock

    TM


    Rich in naturally purifying magnesium and calcium

  • Saw Palmetto

    TM


    Naturally decreases hair shedding

  • Omega 3-6-9

    TM


    Essential fatty acids toboost hair health

  • Aloe Vera

    TM

    Intense and long-lasting moisture to hair and scalp
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Discover Our Best Sellers

  • Supergloss Hair Serum

    Supergloss Hair Serum

    Best Seller

    Supergloss Hair Serum

    Repairs, protects and softens hair instantly, restoring its natural healthy glow

  • Superfood Recovery Shampoo

    Superfood Recovery Shampoo

    Superfood Recovery Shampoo

    A gentle everyday hair cleanser, the Superfood Recovery Shampoo will supercharge your daily hair routine without weighing down your strands.

  • Sunday Detox Exfoliating Shampoo

    Sunday Detox Exfoliating Shampoo

    Sunday Detox Exfoliating Shampoo

    A microbiome friendly, dead sea salt-based shampoo scrub that removes itchiness and flakiness while gently getting rid of any build-up and residue from chemical-filled products in the hair and scalp.

  • Solar Glow Dry Shampoo

    Solar Glow Dry Shampoo

    NEW

    Solar Glow Dry Shampoo

    Provides volume, moisture, and UV protection without weighing down hair

  • UV / Pollution Shield

    UV / Pollution Shield

    15% off

    Best Seller

    UV / Pollution Shield

    Hydrate, revitalize, and protect the dullest and parched hair

    Sale
  • Protein Shake Hair Mask

    Protein Shake Hair Mask

    Best Seller

    Protein Shake Hair Mask

    A silicone-free city-proof hair and scalp mask, like a true protein shake to replenish your hair’s strength and boosting the recovery of both hair and scalp from exposure to UV.

  • UV + Ageing Duo Shield

    UV + Ageing Duo Shield

    15% off

    UV + Ageing Duo Shield

    Sale
  • Revitalizing Rinsing Mist

    Revitalizing Rinsing Mist

    Revitalizing Rinsing Mist

    A rinse to rebalance scalp pH and promote dark healthy hair. Harnessing Yu-Su-Ru, a time-honoured traditional Japanese beauty ritual of using fermented rice water as a hair rinse.

  • Mini Hair Essentials Trio

    Mini Hair Essentials Trio

    Mini Hair Essentials Trio

  • No Frizz Routine

    No Frizz Routine

    25% off

    No Frizz Routine

    Sale
  • UV Shield Routine

    UV Shield Routine

    15% off

    UV Shield Routine

    Sale
  • Molecular Repair set

    Molecular Repair set

    25% off

    Molecular Repair set

    Hydrate and Repair dry, damaged hair

    Sale
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