Best Sellers
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Best Seller
Supergloss Hair Serum
Repairs, protects and softens hair instantly, restoring its natural healthy glow
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Hydrating Volumizing Shampoo
Silicone-free, quat-free lightweight daily shampoo. Draws from the ancient Japanese Yu-Su-Ru rice water ritual with daily UV care to maintain a healthy hair growth for longer.
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Superfood Recovery Shampoo
A gentle everyday hair cleanser, the Superfood Recovery Shampoo will supercharge your daily hair routine without weighing down your strands.
Shop By Concern
clean
formula
vegan
friendly
cruelty
free
sustainable
packaging
buy one
plant one
recycled
plastic
clean
formula
vegan
friendly
cruelty
free
sustainable
packaging
buy one
plant one
recycled
plastic
Real Women. Real Results.
Rosemary - Hong Kong
“Best hair product on earth!! It made my hair super soft and silky”
@Rosemary uses:
Lilli S. - USA
“Great product, and the scent is great too. I use it on dry hair to maintain my curls and reduce FRIZZ”
@Lilli uses:
Ankie B. - Germany
“Only 2 drops for medium length hair! Smell good and not oily at all.”
@Ankie uses:
Huda - UK
“It's like supplement for my curls. I'm obsessed with this mask, can't skip a week!”
@hudademi uses:
Marit V. - New Zealand
“My hair was a little dull, used this to help add back some hydration and nourishment into the hair, definitely would recommend this to anybody who’s suffering from dry hair currently definitely worth picking up with your next order”
@Marit uses:
Jena V. - Philippines
“It has an unique, amazingly soft and flowery scent. It is my favourite hair serum ever. It doesn’t look oily or heavy after application. Its beautiful scent stays long. It gives a healthy shine to hair. Wonderful!”
@Jena uses:
Proven Results
+37%
UV protection1
-97%
Less hair loss2
+223%
Stronger hair3
Future-Proof Your Hair
The first haircare solution to guard your hair and scalp against UV and Environmental stress, enriched with plant-derived actives for repair and protection.
Just like facial skin, harmful elements like sun, cold, and pollution cause oxidative stress, leading to damage, frizz, and hair loss.
Powered by over a decade of research on bio-compatible ingredients, our multifunctional products give your hair the future it deserves.
Our Brand Promise
Kind
Natural and plant-based ingredients, safe for you and the planet
Conscious
From packaging to formulas, sustainability is in our DNA
Effective
Innovative science-backed products, answering all your hair needs
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We offer free, fast and stress-free delivery with a 30-day money back guarantee!
Easy Return
30-day money back guarantee
Free Shipping
Worldwide for orders over $75
Fast Delivery
Shipping to you within a week